IDAs have the power help people save for college, buy a home or start a business and propel themselves up the economic ladder. Yet, too often, we lack a concise and meaningful way to convey the power of IDAs to others who aren’t in the know.
To help solve this problem, CFED worked with Draw4.Us to create a fun video that illustrates—literally, on a whiteboard—how IDAs work. This short video is an ideal tool for IDA practitioners to make the case for IDAs to funders, policymakers and other stakeholders who have the potential to further grow the IDA field.